Digital Skills

       

                            Digital Skills

 Career Development Center for the Future (CDSF) is a program that helps train individuals to succeed in careers where technology can make a difference. CDSF works with various industry partners such as Fortune 500 companies, and small businesses across all states. The training and support provided by CDSF allows its graduates to work right out of college, ready to start their career. Read more about our certification programs here!

Certificate Program Designations

Digital Marketing Manager

Digital marketing manager specializes in helping companies understand the importance of digital branding, developing strategies for online advertising, analyzing results data, designing campaigns, implementing SEO strategies, managing social media marketing efforts, driving traffic to websites, increasing website conversion rates, creating email marketing plans, writing blog posts, conducting focus groups, evaluating customer feedback, generating and promoting web content, measuring brand performance metrics, and launching new products. This program prepares you to become an excellent leader because marketing managers are responsible for leading large teams who must communicate consistently, interactively, and effectively. As part of this course, students learn how to analyze market research, create marketing strategy, measure success, predict future objectives, negotiate business agreements, engage external stakeholders, and develop sales procedures. Learn More Here!

Digital Marketing Specialist/Marketing Analyst

The role of a digital marketing specialist, or “marketing analyst”, is to provide insights into customer behavior and consumer buying process. They help organizations understand what their target markets want, the best ways to reach these audiences, and which channels are most effective for each group, along with how to identify and implement effective promotion campaigns. Students learn how to identify and solve problems related to digital marketing, including understanding competitive threats, defining relevant KPIs for individual projects, tracking and reporting on campaign results, and using appropriate software tools to achieve targeted goals. Learners also gain insight into how businesses can be prepared for changes in consumer behavior through strategic planning. This module teaches students how they can apply problem-solving skills to solve problems and make decisions that will lead to improved organizational effectiveness in the face of competition. It also provides valuable exposure to real companies. For additional information about this program, check out this article.

Digital Business Analyst

Digital business analysts provide technical solutions for computer systems, networks, and applications that improve organizational efficiency. These professionals have expertise in IT infrastructure and information technologies. They use analytical and computational methods to find patterns in the large amounts of data available within business environments. In addition, they study the effects of different types of processes on both business and financial outcomes. Additionally, they design system requirements and designs, evaluate user needs and preferences, and collaborate with other employees to develop new business models. Students learn how to write reports in Microsoft Excel to present findings in an organized manner, perform basic statistical analysis, identify opportunities for optimization, and provide project proposals to top management. To complete this module, students need to complete a general IT and communication course and at least one elective subject from this class. Learn more here!

Digital Advertising Strategist

Digital advertising strategists help brands define their long-term goals and select specific tactics appropriate for their company’s unique situation. A digital advertisement strategist uses creativity to drive targeted messages to every person who interacts with the organization’s website, mobile app, or other online channels. Also known as "digital advertising specialists," digital advertising strategists use statistics and analytics to optimize ad placements on their clients' websites, apps, and other online products. With the rise of e-commerce, digital advertising strategist creates ads based on customers' browsing history, personalization, and competitor analysis. Students learn how to plan and develop creative advertising plans, as well as evaluate existing campaigns and assess market trends. Also included within the learning materials are several case studies to help students better understand and prepare for the job. Learning resources include PowerPoint presentations that explain key ideas and concepts, examples, practice questions, and interactive lesson plans. Get started today and make a positive impact in your area!

Digital Experience Designer/UX Designer

Digital experience designers work seamlessly with people, not computers. An ideal candidate should be skilled in interaction design, visual design, graphic design, print design, audio design, layout design, accessibility, and video production. Although these professionals work independently of users, they coordinate with them to determine the best way to deliver the message. For example, UX designers may produce wireframing that shows exactly what the end result will look like or work alongside developers to fine-tune the development program itself. One thing an UX designer needs to master, however, is interpersonal skills. This profession requires quick thinking and being able to listen to others when communicating about the goal. What separates a good experience designer from great ones? Good design skills, teamwork, empathy, and understanding the audience. To further build skill sets for those who wish to pursue the field of UX, students go through courses in Adobe Photoshop CSD, Accessibility Design, User Experience Institute’s Web Content & Technology Design Course, and Adobe Illustrator Academy. Take advantage of professional and free classes on sites like Udemy!

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